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In a digitalized world full of textual and visual content, audio recordings are one of the best alternatives to attract Chinese consumers. Voice-based content cuts through the noise. The effectiveness and cost-efficiency of audio ads on Ximalaya FM are higher and will help you reach customers that are unreachable using other platforms.ДЈ. This means that the platform is largely supported by a unique user community. Research shows that Ximalaya FM users have a low overlap rate with other major social media platforms like Tencent Video, TikTok, iQIYI, Youku and Tencent News. This means that doing marketing on Ximalaya FM, enables your brand messages to reach young Chinese customers with higher purchasing power. According to data released by the platform, over 50% of its users are aged 20-30 and nearly 80% have bachelorвЂ™s degrees or above. Ximalaya FM, as the leader in the field, is able to attract consumers with different interests and purchasing power from different geographical locations. In 2020, the sector is expected to grow to 23.5 billion RMB. Paid digital content services have gained popularity among Chinese consumers in the past few years. ItвЂ™s the leader in ChinaвЂ™s growing paid digital content sector. Here are some reasons for its popularity.ДЎ. Over 3,000 brands, including famous brands from all over the world, like McDonaldвЂ™s, Pizza Hut, KFC, Durex and LвЂ™OrГ©al have done marketing on Ximalya FM. With this large amount of diverse audio content, Ximalaya has become a major stage for audio artists and online KOLs in China, and is often regarded as the YouTube of audio in China.

It has more than 15 million pieces of audio work. Its content is sourced from a community of 8,000 top level, verified, cultural commentators and bloggers and over 7 million regular audio hosts who share their insights, XimalayaвЂ™s content covers over 300 categories including the humanities, history, art, music, movies, news, entertainment, foreign languages, health, travel, gaming, finance and many more. This means that itвЂ™s one of the top 50 most popular apps in China. It also has 35 million overseas users globally. With the motto вЂAnytime, anywhere, listening to anything I like (йљЏж—¶йљЏењ°, еђ¬ж€‘жѓіеђ¬)вЂ™, the creators of the platform aim to provide the best and most convenient audio experience to its users through mobile apps and online webpages.ДЄs of January, 2020, Ximalaya had 470 million mobile users and 79.9 million monthly active users giving it 62.8% of the online audio market in China.

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Launched in 2012, Ximalaya FM is ChinaвЂ™s most popular professional platform for podcasting and audio-sharing.